How We Work

Visual Storytelling

Visual Storytelling is central to the VisionComs value proposition and is based on the view that moving imagery is the primary communications medium for the wireless generation. And it has to work on mobile as well as on the web since this is where your audience works, rests and plays.

We believe video and moving images are the primary medium to get the attention of your audience: but not just any old video. It has to be crafted, even if it is only 12 seconds long and is part of a social media communications campaign. Good video is priceless and bad video is a waste of budget. We bring together a team of professionals who we know can deliver excellence based on a creative brief. This includes young directors who are pushing the boundaries of video storytelling and producers who understand the changing dynamics in the advertising and communications worlds of the wireless generation.

Speed

We get your message out fast. You have 5 seconds before your audience has skipped your ad so your first impression has to be instant. We bring new technology and communications techniques to encourage your audience to stay with you and see it all through to the end.

Getting into the Brief

Our marketing and communications services are tuned to each individual client’s needs. To do this we start with gaining a full understanding of your needs. It usually starts with a brainstorming session to understand what the marketing communications objectives are for your campaign. We bring in experts from different disciplines to ensure all the bases are covered and the widest flow of energy and ideas is possible.

The output of the brainstorming will be the client story. It will be based on a journey and a company vision – where has the company, product, technology or service come from and where is it going? 

Infographics

Video is only the core of the visual storytelling package we provide. Infographics enable you to tell your story pictorially and here again we can bring new messaging technology to make your Infographics stand out from the crowd. Infographics are a pictorial and condensed way to tell your story when your audience want to get into the detail quickly. They can also be non-linear so have the advantage of enabling your audience to skip to their main areas of interest, fast.

Campaign Planning

A well-executed marketing campaign has multiple elements and we help pull these all together using your own internal resources and ours. You can select from any of the following additional services as needed.

Social Media – you may do it internally or we can do it for you, but you have to do it one way or the other

Event delivery – from small boutique gatherings for a limited number of customers to larger exhibitions where you want to make a lasting impression

Presentations – for internal, customer or public occasions where delivering a concise message based on strong visuals is essential

Speech writing – ensuring that your message is concise and hits home with your audience

Brand values – if you don’t have them you need them since they define what kind of company you are. We use a brand wheel process to get really focused on what your brand stands for

Strategic Analysis – from Business Planning to Competitive Analysis and War Gaming – it does not get more serious than this.